History of Nissan
History of Nissan
Nissan Motor Company is a prominent Japanese multinational automobile manufacturer. Headquartered in Nishi-ku, Yokohama, Nissan has a reputation for manufacturing reliable cars. The company sells its cars under different brands, including Nissan, Infiniti, and Datsun. Since 1999, the Japanese car manufacturing giant has been a part of the Renault-Nissan-Mitsubishi alliance that together sells 1 in 9 vehicles worldwide. Nissan cars combine the best of both worlds. Not only do they feature eye-catching designs but are also loaded with a range of safety features. Like many other Japanese automobile manufacturers, Nissan focuses on designing eco-friendly cars that contribute to sustainability. The history of Nissan can be traced back to 1911 when Masujiro Hashimoto founded Kaishinsha Motor Car Works - Japan’s first automobile manufacturing company. In 1914, the company manufactured its first car, which was named DAT. Four years later, the company was renamed to Kaishinsha Motorcar Co, Ltd. and again to DAT Jidosha & Co, Ltd. In 1933, Nissan Group Zaibatsu (a prominent Japanese business grouping) took control of DAT Motors.
It was not until the 1930s that the name Nissan was first used. Back then, the title was used as an abbreviation for Nihon Sangyo, which was the holding company. This company was founded by Yoshisuke Aikawa. In 1933, DAT Jidosha Seizo merged with Tobata Casting, which was a Nissan company. In 1934, Aikawa founded a separate automobile parts division, which he named Nissan Motor Co. Ltd. In 1934, Aikawa bought out all the shareholders of the Tobata Casting, and a year later, Nissan’s first plant became operational. In 1944, the company’s head office was shifted to Nihonbashi, Tokyo. In the 1950s, Nissan started working on a strategy to expand internationally. To penetrate the U.S. market, Nissan formed a U.S. subsidiary called Nissan Motor Corporation U.S.A.
In 1966, Nissan joined hands with the Prince Motor Company, and the collaboration enabled the Japanese manufacturer to add upmarket cars such as Skyline and Gloria to its portfolio. Today, the inspiring history of Nissan has given rise to its global presence with manufacturing plants in various parts of the world, including Brazil, India, and Mexico. Contact us to test drive Nissan cars today!